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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, April 21, 2009

Employment of Australian over-50s on the up

It looks like Australia is following the trend in the US with the recession hitting youth rather than 50-plus employment.

The Bureau of Statistics shows that the under 25s lost 91,500 full-time jobs in the year to February, people over 50 added 104,000 full-time jobs.

More unexpectedly, while the number of under-25s who were unemployed or out of the workforce shot up by 129,000 over the year, the number of over-50s unemployed, retired or taking time out shrank by 3000.

Why the surge in 50-plus employment? Is it to replenish their coffers, badly hit by the plunging stock market and interest rates, or to pay for their unemployed kids? Dick Stroud

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