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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, April 08, 2009

Age Concern / Help the Aged in the news

Older people feel their lives are getting worse according to a new report from Age Concern and Help the Aged. One in four older people in the UK admit their quality of life has deteriorated in the last 12 months. A further two thirds of people, aged 65 and over, say their lives have not improved at all.

Unfortunately I cannot get the report to download to look in detail at the research. You might have more success.

It is not only older people who feel their lives are getting worse. Today the charity announced that it is shedding 300 jobs in an attempt to save £10 million. Clearly the repercussions of the Heyday disaster are still swilling around. Sad news. Dick Stroud

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