So how do you make money out of Facebook?

The last few posts have shown that Facebook is becoming increasingly more important for the 50-plus – and for companies trying to reach the 50-plus.

I still encounter a load of scepticism and (dare I say) ignorance amongst UK marketers about the relevance of social networking in general and Facebook in particular.

I have seen very little convincing content about the commercialisation of social networks, so I was really interested to receive an e-mail from the publicist of a book that has just been published in the US on the subject - The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff.

The author is Clara Shih – an interesting looking lady. As you would expect you can see a splendid page on Facebook about Ms Shih.

Well, congratulations to the publicist at Addison-Wesley your e-mail worked. I will certainly read the book and suggest others have a look to see what they think. Dick Stroud