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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, March 04, 2009

New BBC series about ageing in different parts of the world

The BBC World Service is broadcasting 4 programmes about how ageing varies around the planet.

This is the programme blurb.

Our world is ageing rapidly. By 2050 more than 1 in 5 of us will be over 60. For the first time in human history there will be more over 60s than children under 15.

Most of the world's older people live in developing countries. Yet definitions, expectations, and the problems of old age are changing rapidly. So what is it like to be old in today's world?

In this four part series we meet Third Agers from four continents to find out.
Download the podcast and have a listen. Dick Stroud

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