The finances of publishing to target the older market

ZoomerMedia is a Canadian company that publishes ZOOMER magazine that is the largest paid circulation magazine in Canada for the older market and hits the streets 9 times a year. The magazine has a paid circulation of approximately 190,000 with another 50,000 copies going to news stands.

The company also derives royalty revenues from providing marketing and membership services to CARP and claims to be Canada's leading provider of online content targeting the 45+ age group.

ZoomerMedia has just published its results for the Q4 2008 that provide a fascinating insight into the actual workings of a paper and online media business targeting the older market.

Any budding entrepreneurs, thinking of having a crack at the old market publishing business, I suggest you have along hard read of the results. Dick Stroud