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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, March 03, 2009

Bookend Boomers

The Mature Market Institute (MMI) has published a study titled: Boomer Bookends: Insights into the Oldest and Youngest Boomers.

The research, conducted in October 2008, looks at the differences between those Boomers born in 1946 and those born in 1964.

Isn’t it weird that so much research has been done about a group of people that is defined by the ups and downs of birth rate?

I found the data about expected inheritances interesting. As much as anything about the absolute amounts (smaller than I would have expected). I reckon you can reduce these figures by 20% to take account of what has happened since the research was conducted. Dick Stroud

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