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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, February 10, 2009

Self help Web site for Boomers

I came upon Boomerater that describes itself as: “not a social network where the focus is on making friends - rather it's an online community to learn from others who have already dealt with similar situations." That seems very reasonable.

This press release tells you more about the site.

I only had a quick look around but seems to be an easy to use site that is handling a reasonable amount of traffic. I am never sure how you make money out of this sort of venture but I suspect it stands more chance than the zillions of Boomer social networking sites. Dick Stroud

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