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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, February 04, 2009

The relationship between age and broadband useage


Pew Internet has a new report (free) about Internet use in the US. Always worth downloading and adding it to your library. This graphic is interesting (you will need to click on it to read the detail).

As you would expect it shows broadband use at home is related to age, although not as much as you might think – up until 70+. Look at the chart that shows the percentage of Internet users by age that have broadband. That shows far less of an age relationship. (i.e. if you are an Internet user then the same proportion of people is likely to have broadband irrespective of age). It is exactly the same relationship with the use of online banking. Dick Stroud

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