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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, February 16, 2009

Redesigning the STOP sign



Nothing whatsoever to do with the 50-plus but 4 minutes of amusement and a little squirming about clients who will not leave the task of creative to the creatives. It also says a lot about our instinctive desire to overcomplicate things. Thanks Paddy for sending me the link. Dick Stroud

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