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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, February 02, 2009

Nice age friendly web site

Benecol, the stuff that supposedly reduces your cholesterol, has a nice clean and attractive web site. I would cut out the animated image in the middle and make sure the arrow heads and home page icon in the menu are active, but overall I reckon it is a pretty good, age-friendly, web site.

Actually the Yogurt drinks taste pretty good as well. Dick Stroud

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