• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, February 08, 2009

How is the recession for you?

You have to give to the guys at McKinsey, they really do some fascinating research. I think they are in a league of their own.

This posting is nothing specifically to do with the 50-plus their behaviour will do much to determine how things turn out when the history books of this recession are written.

The table shows how the profitbility of US companies changed during the four previous recessions. Not surprisingly the IT industry had a bad 2001 recession (the dot.com bubble) but then finance did OK. Let you into a secret, Finance will be the IT of the 2008/?? recession. So where do you put your money – Healthcare – Consumer staples? Dick Stroud

Labels: ,

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home