Financial ads for recessionary times

These two ads are doing the rounds in the UK print media. Both are from financial services companies and both exhibit, I think, a change in tone that reflects the sombre economic times. Also, both will be trying to appeal to the older market (or should be).














Not exactly a laugh a minute but much more in tune than most of the pre-recession creative that looks horribly out of date and out of place. Dick Stroud