Brands old and new

To celebrate the Marketing Societies 50th Anniversary it has selected the most memorable brands in each of the last 50 years. How you might wonder did they make the selection?

Our shortlist was assembled using a variety of different criteria. Which brands were launched, relaunched or revamped? Who was winning awards? Who were the top spenders and the top sellers? And which brands encapsulated the zeitgeist of the year?

However the choice was made, the 50 Gold Brands web site is excellent and gives a chance to read about the brands and watch their ads - all the way back to 1959.

On the subject of brands – brandchannel has just published its Brandjunkie Survey results.

This takes an unconventional look at brand popularity – for instance - What brand would you most like to sit next to at a dinner party? Answer – Apple, Virgin, Coca Cola, Google and Nike. Dick Stroud