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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, February 21, 2009

Age neutral ad from Confused.com

OK, it is a bit basic and employs the obvious approach of featuring the three target age groups but it is one of the first ads in the UK, for an online service, that very clearly targets the older Web user. Well done Confused.com. Dick Stroud