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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, February 05, 2009

Age friendly supermarkets



Many thanks to Martijn de Haas for telling me about this video of a senior’s supermarket in Germany. It might be a couple of years old but the issues it covers haven’t changed – they have got a couple of years older.

Hopefully somebody from Tesco, Sainsbury, Waitrose or Asda is reading this blog. Dick Stroud

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