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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 05, 2009

Will Madonna work her magic?

I love the Louis Vuitton celebrity of photos and have written about them a number of times. This is the last posting in November.

Well they have come up with another great set of photos, this time of the dreaded Madonna.

I have questions if celebrity ads will have the same impact during these strange times but maybe the target audience hasn’t even noticed the economic downturn – I doubt if Madonna has. Dick Stroud

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