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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, January 11, 2009

Trends in house building

Remember that time when people were interested in new houses? As the consumer electronics companies pack their bags and leave Las Vagas the Home Building industry arrives for its annual bash. I cannot think that will be a happy event.

BusinessWeek has an article about the main trends in house building. Most of them make sense. It is interesting to see that “Ageing in Place” has now made it into the list of top requirements. Dick Stroud

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