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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, January 22, 2009

All change at Millennium

The Direct Marketing Group, Millennium’s parent, is restructuring its business.

Millennium will become a market research and consultancy service for the mature market and will be headed by Kevin Lavery, one of the original founders.

Managing director Fiona Hought will step down from the role and work on a consultancy basis.

The Direct Marketing Group’s founder and chief executive Martin Smith says: “The restructure will allow Millennium to focus purely on offering bespoke mature marketing consultancy and continue to build the research arm.”

Looks like it is all change at the UK's largest agency specialising in the older market. Dick Stroud

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