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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 12, 2009

Age Neutral Web sites


Very rarely do you read an article about Age Neutral web sites. The company involved in the design of the site for Georgetown University’s Alumni Club had to come up with a Web presence that would satisfy a broad range of ages.

The article about how it was achieved is a bit ‘wordy’ but worth a scan. Dick Stroud

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1 Comments:

Anonymous Andreas said...

Great case study about the challenges of building brand identity and convey it within the design of a website that fits the interests of a transgenerational audience. But what about communicating brand identity among boomers and 55+ users? Does any one knows any good online resource I can lookup?

8:47 PM  

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