• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, December 02, 2008

Technology and yoof

Accenture has published a report that provides innumerable variations on its title: “New-generation workers” want technology their way.

I had to laugh at the way Generation Y was split no less than three groups:

14-17 (“younger Millennials”)
18-22 (“mid-Millennials”)
23-27 (“older Millennials”)

Accenture, don’t you think that is a bit of overkill?

The one conclusion that interested me is shown in the chart. If it is true, the preference for mobile is a significant difference between the generations. Dick Stroud

Labels: ,

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home