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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, December 19, 2008

An impressive age neutral ad



Thanks to Dick Lumsden, the MD of Senioragency UK, for telling me about this ad for Fuller’s Beer.

It is a good example of age neutral creative. High production values, appeal and is relevant across a wide range of ages with a simple, easy to understand, message. Isn't it strange that really good advertising looks so simple. Dick Stroud

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posted by Dick Stroud

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1 Comments:

Anonymous Anonymous said...

Maybe so. But I didn't spot many black people, disabled people or women. And they drink beer too.

11:10 AM  

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