50-Plus Marketing

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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The 50-plus Market
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Wednesday, December 03, 2008

Feeling old

This video, from the Wall Street Journal library, shows what GE Appliances is doing to make physiological ageing a reality to its young designers. Talking to some older people as well might be a good idea?

Still, it is step in the right direction when companies demonstrate they are are taking these issues seriously. Dick Stroud

Labels: Physiological Ageing