• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, December 19, 2008

The daft names are back

Back in May I wrote the phenomena of the GAUADN (Get attention by using a daft name). The name in question was FREDS - Frantic About the 'Credit Crunch', Stockmarket Volatility and Fears of Recession.

Liverpool and Victoria are still peddling this story. This time, surprise surprise, the FREDS are on the increase and they are even more worried about the economy. Might be something to do with the economic meltdown that is going on. No, that is too simple an explanation.

There are zillions of things that could be researched about the older market so why select a subject that generates obvious answers. Crazy. Dick Stroud

Labels: ,

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home