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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, November 06, 2008

"Out of the Box" Xmas cheer for Baby Boomers


When I first read this headline I wondered what area of ‘cheer’ this product would create. My lewd mind took me in a different direction to what is being offered.

Support.com is providing the perfect Xmas gift for my many friends who see me as their free technical help desk. You can now buy a gift token that your technically challenged friends and family can use to purchase remote tech support. As the press release says: “Take the Hassle out of High-Tech Gifts by Giving the Gift of Remote Tech Support”.

If the service was available in the UK I would be a customer. Dick Stroud

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