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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, November 29, 2008

Britons' attention span 'slumping'

I think this might win my prize for the year’s most useless bit of ‘research’. I would have thought that Lloyds TSB would have something better to spend its Government bailout funds on than surveying a 1,000 adults to see if their attention span had decrease compared with decade ago.

The conclusion is that it has decreased, especially amongst the young. The average span appears to have fallen from 12 minutes to five minutes and seven seconds now. Apparently the over-50s awareness and ability to recall everyday events was far better than their kids.

What a load of rubbish. If you are going to believe anything to do with cognitive functions I have a look at this recent posting. Dick Stroud

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