Nielsen creates a new web metric - ad clutter

Who sees the most ad clutter? Instinctively you would have said it is younger people.

You would be wrong. This is a chart taken from the Nielsen blog. Ad clutter increases with age. It is their grandparents who are deluged in the nasty sticky stuff.

I you want to get to grips with the details of “ad clutter” and why it is important I suggest you register on the site (it only takes a minute) and download the full presentation and/or the webinar. Dick Stroud