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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, October 19, 2008

Insight into older Americans

According to this research, half of US Boomers think 'Government' is doing too much to solve the Wall Street crisis. Since 94% of them plan to go vote, it might be wise for politicians to take their views seriously.


Like all research sponsored for PR purposes (by TV Land) you need to read with care, but it is an interesting insight into the mood of older America. From what I can see, not that much different from the mood of older Britain. Dick Stroud

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