Yellow Pages buys into the 50-plus market

How interesting. Yellow Pages has bought a majority stake in grownups.co.nz, a New Zealand website aimed at people over the age of 50. They do strange things down in the Southern climes.

Yellow Pages also publishes the Retirement Guide, so maybe that explains the decision.

This is the sort of news to bring cheer to the hearts of all those 50-plus entrepreneurs with their age based social networking sites. Mayber Yellow Pages will provide them with a profitable exit. If I were them I wouldn’t get too excited. Dick Stroud