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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, September 22, 2008

Profile of campaigns and web sites supplying diabetic products and services


Chuck Nyren is now on a roll and creating audio-PowerPoint presentations like there is no tomorrow.

This time his target for analysis is the suppliers of diabetic products and services. The three companies he has chosen demonstrate: “perfect marketing and advertising archetypes - down-to-earth and accessible - resonating message and very mannered and professional branding - the “happy-face” company.

Interestingly the presentation (in wmv format) is hosted by Microsoft Silverlight. First time I have consciously viewed a video hosted on this service.

Definitely worth watching both for the content and the excellent execution of streaming PowerPoint as a communications technique. Dick Stroud

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1 Comments:

Anonymous Anne Holmes said...

Chuck's video is a must-watch. Excellent analysis and it's so helpful to see the real life examples.

I learned a lot from it, and will be applying my new knowledge immediately.

Thanks for sharing it, Dick!

Anne

5:42 PM  

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