It’s not all doom and gloom - luxury with Sunrise Living

Following on from the previous post about the McKinsey research, I read this item about the venture between Sunrise Senior Living and Conrad Properties. They partnership is opening a new luxury independent senior living property.

They have transformed a year old luxury boutique hotel and apartments into a Sunrise Senior Living Residence, with 208 designer apartments and top amenities.

Sunrise expects to attract residents who want a top-flight building that's in many ways like a luxury hotel, but who also want special support services.

You need deep pockets. Rents begin at $2,800 a month for a studio and go up to $9,200 for the six three-bedroom, two-bathroom units. That includes housekeeping, laundry, utilities and "an incredible array of programs and services" - whatever that means.

I think this development and the previous posting illustrate the need for companies to take a highly targeted approach to the market. Dick Stroud