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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, August 06, 2008

Selling electronics to the 50-plus

50connect is one of the longest standing “50-plus” UK web sites. Its media blurb says it has 58,000 registered users and receives zillions of unique visitors and page impressions.

What interested me was to receive this e-mail trying to sell me a flat screen TV with a built-in PVR. I find this really encouraging that somebody has at long last realised that the 50-plus buy a lot of TVs and you might as well sell to them. Dick Stroud

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