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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, August 19, 2008

For all unpaid help desk employees

If you are one of those people (like me) who provides friends and family with a free PC help desk service then this will interest you – especially if your friends are 55+.

HiWired, a US remote support company, is offering the 55+ a 20% discount on their services. This is all part of “Grandparent’s Day” but is clearly a simple way of targeting an older demographic.

I am amazed that there have not been more companies providing this type of service to all age groups. I guess the problem is the cost of the service. When my friends can get me for nothing why pay a company a fee? Dick Stroud

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