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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, August 26, 2008

Education not age determines Internet use

Today the Office of National Statistics has released some data that comes to the most astonishing conclusion (cynical comment): Education plays a key role as to whether people have Internet.

This is something we have known for at least 5 years, probably 10 years, so it is nice to see that the conclusion still holds true.

The ONS found that a 93% of adults aged under-70 who had a degree or equivalent qualification were thought to have access to the Internet in their home.

So the next time some dimwit asks you about age and Internet use – tell them this fact. Age, is not the main determinant of Internet use. It changes once somebody reaches their late 60s but that is for a very different reason – not being exposed to PCs during their prime working life.

So let me spell it out in words of one syllable. A person aged 70 with a degree is more likely to be using the Internet than a 35 year old who left school when they were 16 years old. Dick Stroud

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1 Comments:

Blogger Tiger said...

good info..

2:39 PM  

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