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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, August 14, 2008

The 50-plus are the best placed to survive crunch

Sorry if I keep going on about this subject but it seems like reports keep popping-up on the subject.

This one is from Lloyds TSB insurance has coined yet another silly name (Generation Flex) showing how resilient older people are to the economic woes sweeping the country. I guess it refers to their flexibility.

Of course the Post Office came up with research showing diametrically the opposite conclusion. So much for the use of PR inspired research!

Maybe Lloyds should have done a bit more research before selecting the 'Flex' name. Back in 2002 another bit of research got their first. Dick Stroud

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