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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, July 13, 2008

So long iYomu

I wonder how much money I could have saved the VC industry by telling them that social networking that is age-centric is for the dogs? Well it is not their money they wasted so I guess they don’t really care.

This is a well researched item about the demise of iYomu - who you ask could have come up with that name? Exactly.

I hate seeing businesses fail so the best we can hope is that others will learn from their mistakes. Some hope! Dick Stroud

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1 Comments:

Anonymous REG CROWDER said...

And it is not just social networking that is shooting its own feet off through age-centric marketing. The financial services sector also seems to be getting it backwards. Check out this URL:

http://www.utalkmarketing.com/Blogs/DisplayBlog.aspx?BlogID=286

10:28 AM  

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