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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, July 09, 2008

New AARP study about the 50-plus and the Internet

AARP has issued a press release about a study undertaken with The Center For The Digital Futures about the Internet habits of the 50-plus. If you are looking for factlets to prove oldies are not total Web Luddites then you are in luck.

When (if) I receive a copy of the research study I will comment more. Dick Stroud

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