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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, July 17, 2008

Living in the 21st century: older people in England


A major report has just been released about the reality of ageing in England. When I say major I mean major. It is 316 pages long and is comes with a great pedigree.

Here is the press release from the PA. As you would expect the press release is written for headline grabbing – nothing wrong with that.

Nearly a third - or 30% - of men aged between 60 and 64 years old said they expected to carry on working past the age of 65 in 2006/07, compared with 25% questioned in 2002/03.

Life expectancy had increased at an astonishing rate.

The poorest elderly people were more than twice as likely to die as the richest over a given period
Once I have had a read I will comment some more. Dick Stroud

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