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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, July 18, 2008

Engaging with the over-50s: It's about lifestyle not age!

If you are up to reading yet more of my writing then this article in mycustomer.com says it all about the dual importance of demographics and lifestyle. Dick Stroud

Labels: 20plus30 presentations