• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, July 29, 2008

The curse of private equity and the UK care home industry

Cheap money, a guaranteed demand, ever rising property prices and lots of cheap overseas labour to do the work –what more could any business want?

It is not surprising that shed loads of private equity poured into the care market since it seemed a one-way bet. The result is that some care suppliers have been more intent on financial engineering than their core business of providing care.

The marvellous old saying: “trends go on until they stop” has resulted in some of the UK’s largest care suppliers teetering on the brink of financial disaster.

The article in the Sunday Telegraph details the plight of Four Seasons Healthcare and other highly geared UK care companies. The moral of the story is that once management’s attention is more intent on balance sheet manipulation than running the fundamentals of the business the result can be disastrous. The dreadful thing about this saga is that the poor souls involved in the fall-out from the mess are some of the weakest and most fragile members of society. Dick Stroud

Labels:

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home