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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, July 04, 2008

China picks up bad habits from Western companies

A fact – in the next decade China will have one of the world’s the fastest ageing populations. An observation – the average age of China’s Communist Party’s top honchos is at least 75 years old.

With these two points in mind, I had to laugh when I read this snippet from the China Daily in an article about the recruitment of senior managers for its elite State enterprises.

Applicants must have at least a bachelor's degree and candidates applying for general manager roles must be under 50, the SASAC said. Only the "exceptionally competent" over-50s will be considered for these positions but even they must be under 53.
Well at least the Chinese are upfront about "employment death" at 50-plus unlike their Western counterparts. Dick Stroud

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