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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, July 31, 2008

A Boomer map


Thanks to Chuck Nyren for sending me this link to a map of my boomer future. Having looked at it I am not sure I want to go there.

I have done enough future gazing in my time and it is great fun. The one thing you are certain of is that your predictions will be wrong.

But, bits of this map will be right. If only we knew which bits.

Certainly this is a good stimulator for a brain storming session about NPD for the boomer generation, or any other generation come to that. Dick Stroud

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