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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, July 25, 2008

Ageism is never far below the surface



For all of the soothing words about how ageism was not going to feature in the US Presidential Elections it hasn’t taken long to thrust itself to surface. This is the current cover of Vanity Fair, a magazine that describes itself as:

From entertainment to world affairs, business to style, design to society, Vanity Fair is a cultural catalyst—a magazine that provokes and drives the popular dialogue.

With its unique mix of stunning photography, in-depth reportage, and social commentary, Vanity Fair accelerates ideas and images to centre stage.

Each month, Vanity Fair is an unrivalled media event that reaches millions of modern, sophisticated consumers who create demand for your brand.
This is the photo that the magazine thinks is appropriate for its media page – may as well throw in a dose of sexism for good measure. Dick Stroud

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1 Comments:

Blogger Chuck Nyren said...

The Vanity Fair cover is a spoof of the New Yorker Obama cover that has created such a stir over here:

http://tinyurl.com/6yjgpf

I'm sure ageism will be a big part of this campaign - as will racism - but in this particular case the Vanity Fair cover is supposed to be a tongue-in-cheek answer to The New Yorker tongue-in-cheek cover.

Or something. It all gets confusing after awhile ...

6:41 PM  

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