Who readers Boomer mags?
Boom! Magazine (a monthly publication dedicated to the "active lifestyle" of the 45+) has had its circulation audited.
The thing that surprised me was that 46% of the readers did not come from the boomer age group. That raises the question of whether they were older or younger. Since I have no intention of buying the audited report I guess we will never know. Dick Stroud
Labels: Print-advertising


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