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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, June 02, 2008

The Retirement Show

Last year I was very rude about a Retirement Show that was held in London.

I committed two cardinal sins of marketing. Firstly, extrapolating my personal prejudices to the whole of the older age group. Secondly, making comments without attending the thing and seeing with my eyes.

The show is on again this year. I will either attend it and then comment or keep stum. Dick Stroud

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