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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, June 15, 2008

Podcast and presentation from Dublin

Alex Gibson invited me to Dublin to talk to a meeting of The Pudding Club. Not an offer I could refuse. The idea behind this club is that after a long day in the office marketers can socialise – drink a glass or two of wine – have bite to eat and listen to a speaker talk about a specific area of marketing. No formality, no PowerPoint. Just listen, discuss, socialise, have fun and hopefully learn something new.

On returning to the UK I was suffering from withdrawal symptoms from a day without my beloved PowerPoint and thought I would record and publish the presentation.

After the event Alex interviewed me for one of his regular marketing podcasts. I think I am just about coherent. I did mention about the free flowing wine! My thanks to The Westbury Hotel (undoubtedly the place to stay in Dublin) for hosting the evening.

I had a great time, met some interesting people and had fun. Alex – thanks again. Dick Stroud

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