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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, June 10, 2008

Factlet about spendable discretionary income.

Today I came upon this data for the US. It was published in late 2007 by an outfit called The Conference Board and shows the spendable discretionary income by the age of the head of the household.

Born after 1981 ($12,833)
Born between 1965 – 1981 ($22,562)
Boomers (46 – 64) - $29,754
Born before 1946 – (19,500)

I have no idea if it right or wrong but it does give a measure of the realitive spending power of the different generations. Dick Stroud

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