Communications channels and age

Emarketer has some interesting stats from a US study about consumer channel preferences. If the link doesn’t work then you will need to sign-up to the company’s free newsletter – worth doing.

A few observations:

1. Other than for 15-17 year olds, IM is noise level

2. Messaging via social networking sites is becoming worth considering if you are in the right markets – it is still pretty low priority stuff

3. Considering that text messaging is now becoming a mature application it hasn’t made that much of an impact

I guess the big message for companies is the relative effectiveness of mail for the over 45 year olds. Dick Stroud