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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, June 06, 2008

Accessibility but not for you

This incident really amused me. A very large global communications company recently presented at a conference about older people and proudly (with some justification) explained that they had created a booklet that was sent to all staff about how to deal with older people. A big round of applause.

I thought I would get a copy and see what it was all about. Much to my amazement I get a reply from the head of Corporate Responsibility & Accessibility saying that it is not available to people outside the company.

We are not talking about some top secret document – it was sent to all members of staff.

How about a bit more ‘accessibility’? I willn’t mention the company’s name in case they come and take away my satellite dish. There I go looking to the Sky. Woops. Dick Stroud

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1 Comments:

Blogger Chuck Nyren said...

I'll be writing a booklet about how to deal with 'young people' - and I'll send only you a copy. Make sure you don't show it to anyone.

4:23 PM  

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