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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, May 24, 2008

The US Presidential Election and the Internet

The UK has given up on its Labour Government so it is much more interesting, and far less depressing, watching what is going on in the US presidential race. This article talks about the role of political advertising on the Internet as a channel to reach the older voter. Dick Stroud

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