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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, May 31, 2008

Not bad e-mail marketing

I am not a fan of 50connect, but since meeting the guy from the company who did the Web site re-design I have been taking a bit more interest in the company.

This morning I received an e-mail from the company. My quick scan transformed into a detailed read. You cannot ask any more than that from an e-mail. Dick Stroud

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